Ibarra, well known as the "White City to which always returns", is a privileged land due to its geographic location and attractions; a peaceful place of Imbabura, chosen by a lot of people due its multiculturalism and diversity of flora and fauna.
The presence of these cultural groups allows the existence of a diversity of handicrafts:

HAND EMBROIDERY
Hand embroidery is not only an economic activity for the women of Zuleta, but also a visual expression of Zuleteño sense and identity. The drawings, made by expert hands, reflect the rural worldview of a world that can only be understood with the soul. The women embroiderers live in love with their work and the manufacturing process is arduous. The products are exclusive and original, the quality of the work is high, the shapes and colors reflect the nature that surrounds the community.

WOOD SCULPTURES
The wood carving craftsmanship that is worked in the village of San Antonio de Ibarra, is wood transformed into figures by skilled artisans, useful or ornamental objects in which design and composition come into play.

ROCK SCULPTURES
The stone craftsmanship is elaborated in Bellavista and San Antonio de Ibarra, they are true works of art carved on rustic stone extracted from the quarries of the Imbabura province.

SADDLERY
The saddlery of the parishes of Angochagua and La Esperanza are underline for the magnificent works made. This art is a legacy of parents or grandparents, who transmitted their knowledge to their children sincee early age along the time. Making riding saddles is not an easy work, it requires a rigorous process starting with the making of a wooden skeleton, which will be covered with cowhide and after a process it is finally retouched with ornaments according to the client's request.

CERAMICS - CLAY
The transformation of clay into ceramics is a work that the artisan groups of the village of Mascarilla - Ambuquí, who have been developing for several years. This Afro-Ecuadorian population shows their culture through the elaboration of masks, statuettes, necklaces and vases. This manual activity allows them to receive incomes and strengthen the local economy.

WOOL
Wool knitting is another handicraft present in the canton of Ibarra, made with sheep and alpaca fibers. The materials used are fine yarns of lamb, alpaca and acrylic wool; dyes, bleach (ash) and aloe juice, the latter to color the yarn. Among the products woven with these wools are: ponchos, shawls, scarves, sacks and other garments.

LARGE REED - TOTORA
In Yahuarcocha, The totora is a biodegradable fibre to work making crafts by hand. It is an important source of income and in some cases, it is the only income for the people who make mats daily. They can also make handicrafts such as: paintings, portrait holders, dolls, Christmas ornaments, sandals, bottle covers, placemats, baskets, among others.

DRUM OF MUSICA BOMBA
Bomba music drums made by Cristobal Barahona, 83 years old, who is considered the last manufacturer of bomba drums, with ancestral knowledge of African descendants living in the north of the province of Imbabura, on the banks of the Chota River. He says that to make one of these instruments a kind of ritual is performed.
"Everything is handmade and there is a specific timetable to assemble the bomba, otherwise the sound does not come out and the instrument is worthless," said Don Cristóbal, while leaning on his cane and with a leisurely walk to his home located in the community of El Juncal.