The tourist icons are considered as the symbolic referents of a town or city, the result of a long process of validation of citizenship, in the case of Ibarra, its icons are of various kinds and seven more representative tourist imaginaries have been identified:

1.- Esquina del Coco
Icon of the refoundation of Ibarra, in the nineteenth century. Nowdays it has a small square, next to the traditional coconut palm tree, that includes a sculpture by Gabriel García Moreno, architect of the reconstruction of the city in 1872.

2.- Gastronomic Tourism
The gastronomy of Ibarra is privileged. Ibarra located at 2,205 m.s.n.m. it has the influence of mountains, warm valleys and subtropical places; where a variety of products come from.

3.- Republican Historic Centre
Ibarra was devastated by the earthquake of 1868. The city was rebuilt in 1872. Its Republican Historical Center, declared Cultural Heritage in 1983, has buildings that evoke European styles from the eclectic, neoclassical and historicist.

4.- Yahuarcocha Lake
Laguna de Yahuarcocha well-known in antiquity as Cocha Caranqui (Laguna de los Caranquis), is a water mirror located at a natural environment, it was part of the deities of the caranquis associated to water.

5.- El Torreón
With modernity, the ibarreños wanted their own opera house, so they decided to contract the best architect of that time, the German Francisco Schmidt, who started with the built of the tower. However, due to the plan of the Government, the Hospital and the Prison were built and, the theater remained in an unfinished dream.

6.- The Train: dream of sea
The ibarreños needed to wait until 1957 to be able to inaugurate the route to the sea, between a rejoicing they began the tours by steam locomotive, which nowdays has been re-enabled and is a tourist product chosen by domestic and foreing visitors.

7.- San Juan Calle y El Alpargate
San Juan Calle is a spanish designation, but from the indigenous worldview. The reason of this name is because in the place there was an old pacarina, that is, a sacred place linked to water.